Apple has posted a ‘guided tour’ of the iPhone on their website, in the form of a movie. It can be streamed from their website in three different forms, or you can choose to download it at 175 MB. The idea for the iPhone stemmed from Steve Jobs, (Apple’s bigwig) directing an investigation into touch-screen technology. The first advertisement for the iPhone aired on 25th February 2007, and the rest is (widely publicised) history – in a few months, the iPhone has become a major talking point.
LG Electronics has accused Apple of stealing the iPhone concept from their own ‘LG PRADA’ that won the iF Design Award in September 2006. LG has yet to start legal proceedings. Also, Cisco and Apple have agreed to share the ‘iPhone’ name for their products. I can see this leading to confusion.
In other iPhone news, Apple Gazette has stated that the iPhone will have 8 hours of talk time battery life, 6 hours of internet use, 7 hours of video playback, 24 hours of audio playback, and about 250 hours of standby time. I have to agree with Elliot Back that this is a slightly fantastic claim. Although, I will be happy if such battery life comes into play.
Will the iPhone change the cell phone market like the iPod did to the postable mp3 player market? As usual, only time will tell. I think that later versions of the iPhone will be more evolutionary – the iPod has changed quite a lot from its first incarnations.